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‘Fun in the snow’ is our Christmas ident for 2017. The ident was created using Blender 3D modelling software, with the snow formed using a displacement map painted in Adobe Photoshop.

The static image was then placed in Adobe After Effects where a simple falling snow effect was added and the comp was rendered. This was then cut-up to form a simple 3 second video loop. The finished HD loop was then processed in Adobe Media Encoder to generate the optimised HD mp4 file used on the home page of our site, across social media and below.